Object (10)
Space (9)
Collaborate (7)
View All Work
Biography
Approach
How we work
The George Cleverley shoemaker's shop interior on Bond Street, exterior shopfront view.

George Cleverley

A discreet shopfront redesign for Britain's last privately owned bespoke shoemaker, made to feel as though it had always been there.

The George Cleverley shoemaker's shop interior on Bond Street, interior view of the shop.
The George Cleverley shoemaker's shop interior on Bond Street, detail of joinery and shelving.
The George Cleverley shoemaker's shop interior on Bond Street, view of the shoe display area.
The George Cleverley shoemaker's shop interior on Bond Street, detail of materials and finishes.
The George Cleverley shoemaker's shop interior on Bond Street, wide view of the shop interior.

About

When George Glasgow Jr, CEO of George Cleverley, first approached Alex, he provided a list of places I should visit for inspiration on “what not to do.” He then added, “It must end up looking like it’s been here forever.” Unusual for a shop front, I thought. This classic British brand is the only privately owned bespoke shoemaker left in the country, embodying everything you’d expect from a world-class, luxury ‘made to measure’ shoe manufacturer. Located in a Dickensian arcade just off Bond Street, these shoes are still made on site by some of the best craftsmen in the world. The shop design had to take a back seat yet needed to make the most of every ounce of available space.

Specifications

Year completed: 2019
Location: Royal Arcade, Bond Street, London
Materials: Sapele, MDF, Nubuck leather
Area: 15sqm